BOS “DESIGN A CAN” GOES INTERNATIONAL
CREATING A LIMITED EDITION DESIGNED CAN FOR BOS’S YUZU FLAVOUR
As a loyal supporter of the creative industries, most notably within the world of art & design*, BOS is inviting all creatives from South Africa and Europe to design their new limited edition can.
Following on last year’s Design A Can success and BOS’s growing European presence, BOS has decided to open entries into the campaign on an international level.
For founder of BOS, Grant Rushmere, good design is an intrinsic part of the brands’ DNA and his own design philosophy informs and permeates all aspects of the brand’s visual language.
“Our design philosophy when it comes to our products is that, even though it’s just a can of cold drink, it should be as beautiful as it can be” says Rushmere. “After all, it is an object, and every object deserves to be invested with care. Our hope and intention is that when you see the bright shiny cans with the lion and star – and this new creative design – it puts a smile on your face. We get to share our attitude of optimisms and generosity of spirit through design.”
The BOS Design a Can campaign had its official launch at 100% Design South Africa earlier this month in Johannesburg, where BOS activated the BOS Café in association with media partner, ELLE Decoration.
The campaign is a powerful platform for creative expression and a launch pad for up and coming creatives. Opening this competition up to European countries is exciting and inspiring; BOS championing creative expression on an international stage.
Almost a year after Ofentse Letebele won the competition he affirms that it has been an amazing experience and catalyst for his career. “BOS has been instrumental in my career launch as an emerging creative. I feel very blessed and will always be grateful for the opportunity.”
This year’s prize includes R10 000 in cash, or 1000 Euros, and the chance for the winner to see their design on 100 000 BOS cans.
Design A Can 2015 has attracted big names in the design and creative world to its international judging panel:
Robert Thiemann: Editor in Chief and Co-Founder of Frame Magazine (Netherlands)
Bert de Geyter: Visual artist, founder of tumult.fm and curator of ‘TUMULTINGENT’ (Belgium)
Trevor Stuurman, South African fashion and photography icon. (South Africa)
Cathy O’Clery, 100% Design curator and former ELLE Décoration magazine editor. (South Africa)
Grant Rushmere, BOS Founder and Chief Brand Officer. (South Africa)
Ofentse Letebele, Design A Can 2014 winner. (South Africa)
In true BOS style, the competition is open to anyone, with the only brief being to “go BOS!”
Visit www.BOSDESIGNER.com to unleash your creativity and stand a chance to win!
How to enter:
- Visit www.BOSDESIGNER.com to design your can online, or to download the template to design in your preferred program, or by hand.
- Follow the instructions to upload to the BOS Gallery or email firstname.lastname@example.org
- Competition opens 6th August 2015 and ends on 15 November 2015. Winners will be announced in the 1st week of December 2015.
- For full T&C’s please visit: www.bosicetea.com/bos-blog
*Some of BOS’s recent highlights and partnerships include teaming up with MOOOI, the famous Dutch design collective headed up by Marcel Wanders, for their exhibition at Salone Del Mobile in Italy, the Swiss Pavillion at the Venice Biennale and the upcoming 100% Design South Africa, international design fair.
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For further information please contact:
Tel: +27 21 465 9989